18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

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18 April

Agencies love our Event Management students

Daniel Halpin from Cogs & Marvel said: "At Cogs & Marvel, we have a great working relationship with Fitzwilliam Institute. In the last six months, we’ve offered three internships to recent graduates, one of whom has recently been promoted to a Junior Project Manager position. With many of our team having graduated from Fitzwilliam Institute, we value the training they have received there in preparing them…

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11 April

Pluto about Fitzwilliam Institute's postgraduate students

Pluto, one of Ireland's top event management agencies, has taken Fitzwilliam Institute's postgraduate events students on 3-month internships for many years. Many of these students secured full-time jobs in Pluto at the end of their arranged work experience module. See what one of Pluto's Account Directors has to say about Fitzwilliam Institute's students: "Pluto has taken students on placement from Fitzwilliam Institute Group over the past…

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10 April

Six years after finishing the course, I volunteered to work with the UN in Nairobi, Kenya, which has been my home ever since

Andreas Needham, one of our top Diploma in Public Relations graduates tells us how Fitzwilliam Institute's part-time evening course led to his successful Communications Officer career with UNHCR, the UN Refugee Agency: "I took the night classes for my Diploma in Public Relations with the Fitzwilliam Institute. I was working in marketing communications and PR in a tech company when I started the course, having recently…

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30 March

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

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30 March

Is a project management course right for me?

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

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10 March

Companies Love Fitzwilliam Institute's students

Dublin Town is one of the organisations hosting Fitzwilliam Institute students on Digital Marketing, Public Relations and Event Management work placements since 2010. See what the Marketing and Communications Director has to say: Since 2010, DublinTown have had the pleasure of hosting Digital Marketing, Public Relations and Event Management students from Fitzwilliam Institute Group on work placement. We are responsible for the marketing of Dublin City…

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8 March

Successful women: Top communications specialist Zoe Healy has been training Fitzwilliam Institute's PR, Events and Digital Marketing students for over 10 years

Trainer: Public Relations, Digital Marketing, Event Management courses Part of Fitzwilliam Institute’s team for over 10 years, Zoe Healy is a communications professional with fifteen years public relations, events and campaign experience in Ireland and the UK. Her business, Zenith PR provides tailored training programmes and consultancy in communications, media and presentation skills. Zoe’s Public Relations expertise includes developing communications strategies and campaign management. Her clients…

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8 March

Successful women: Amanda Webb, Fitzwilliam Institute's social media expert

Successful women: Amanda Webb, Fitzwilliam Institute’s social media expert Trainer: Social Media Fitzwilliam Institute’s social media expert, Amanda Webb,  has been active in social media for over 7 years - using it to promote her first business and then moving on to form Spiderworking.com. She works with small and medium sized businesses helping them develop social media and internet marketing strategies and offering them training and…

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25 November

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room: It probably sucks.…

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